Previous freelance projects
Digital Marketing Manager Retail
Sonova / Lapperre - (2021-2025)
- Define digital strategy to grow (quick wins + long-term) for multiple websites (mkt site, webshop, lead gen platforms, 3rd party websites) - Proactively monitor and analyze online marketing campaigns, website and eShop visits (Google Analytics), emailings, as well as interpret and report results to the eCommerce Manager Benelux. - Independently develop and execute projects in the areas of Affiliate Marketing, SEO (Search Engine Optimization), SEA (Search Engine Advertising) and comparison and evaluation sites. - Together with internal and external stakeholders (including brands) develop and implement an online marketing strategy for ICI Belux consistent with the overall marketing strategy. - Independently manage all aspects of email marketing (development, design, content, campaign preparation as well as analysis, reporting and proposal of email campaign results). - Develop and manage paid social media activities. - Develop online and offline marketing materials, including copy writing and editing. - Independently manage new product launches. - Monitor budget for online media spend.
Digital Marketing Manager Retail
Arval (operational leasing by BNP Paribas Fortis) - (2019-2020)
- Leading and managing the Digital Marketing team consisting of 3 employees - Arval stakeholder with BNP Paribas Fortis for both I-bank/B2C and BfE/B2B - Transition from mainly offline to online marketing - Defining Arval private lease's short- and long-term digital strategy - Collaborating and defending business cases at group level with the General Manager Retail - Managing digital agencies in terms of creation, SEO, SEM and Social Media - Launch of new website as local project manager + continuous improvement of the online platforms (Drupal, Eloqua, Salesforce, GTM, Wisepops, ....) within the international communities.
Digital Marketing Manager
A.S. Watson / Ici Paris XL Belux - (2018-2019)
- Lead and manage the Digital Marketing team consisting of 3 employees. - Optimizing the processes and practices within the Digital Marketing team. - Achieving short- and long-term goals for the online marketing campaigns. - Strategically co-design and implement the B2C online marketing annual plan. - Proposing and implementing online propositions in close cooperation with management.
Online Manager Blokker.co.uk
Nextail / Blokker Holding - (2017-2018)
- Member of the Master Plan team - Responsibility for blokker.be and all kiosk stands in stores - Bridge between Blokker BE & Nextail - Activating teams such as online marketing (performance and social), data & CRM, content, translations, development, category management, ... - Online marketing planning and briefings towards campaign manager, creative agencies and video agency - In-store marketing campaigns for retail kiosk
Digital Communication Lead
Telenet - (2016-2017)
- Responsible for Entertainment (Play + Play More + Play Sports) & Member Experience (Helemaal mee Tournee) within the Residential Marketing Department (RMD/B2C) - This position was located within the Residential Marketing Department, more specifically within the Brand Media & Communications - Expert team. This team brings together all marketing communications oriented expert roles in digital, social media and 121 communications, as well as the digital experience role. - As Digital Communications Lead, I translated business or marketing objectives into a global digital approach. This included striving for an optimal digital user experience for the customer, and optimal use of the digital capabilities present in the organization. - In addition, I coordinated the development of all digital sub aspects of campaigns, projects and day-to-day optimizations. I was responsible for ensuring a consistent and performing end-to-end digital user experience across all digital offsite and onsite touchpoints. - Define the end-to-end approach and customer journey across the different digital touchpoints based on input from the different digital experts. Output: campaign plan, retro planning - Determines the digital media approach (in consultation with E-business) for online traffic building within campaigns and always-on activities. Output: digital media plans - Manages the available digital real estate at the various digital touchpoints. Output: digital traffic plan - Preparation of integrated digital campaign plan, consisting of digital media approach, social media approach, 121 approach, SEA approach, etc., among others. - Optimal use of the technical possibilities of the digital channels, incl. segmentation and personalization possibilities
SEO & Analytics Expert
Engie - (2016-2016)
- I helped launch the company's new website and strengthened marketing campaigns with my digital expertise. I suggested data-driven improvements and optimized ongoing marketing campaigns based on analytics reports. My general online marketing knowledge enabled me to set up direct marketing campaigns, create landing pages and drive change within the marketing team. - Helped optimize the new website by increasing traffic and conversions through SEO and data-driven decisions - Supported the content marketers in creating an SEO-friendly website by defining (technical) requirements - Created reports/dashboards to keep stakeholders informed about KPIs - Supported marketing campaigns with my digital expertise (direct mailing, landing page creation, advertising campaigns, ....) - Launched innovative ideas for the new company website in collaboration with internal/external stakeholders - Improved conversion rates on digital campaigns - Translated Analytics data into actions - 360° SEO monitoring, reporting and optimization - Team player sharing all information with the marketing team
SEO Consultant Digital Channels
ING - (2016-2016)
- Define a 2020 Traffic Online Sales Management roadmap - Develop a concrete action plan through 2017 - Translate to executable functions/projects in JIRA and Confluence - Prepare all Product Owner tasks and responsibilities
Digital Application Specialist / Product Owner
De Persgroep - (2015-2016)
- Digital ICT Applications Specialist for these tools: Doubleclick, Rubicon, Appnexus, Krux, ... - POC for Advertising Operations & Ad Sales, both for the management of existing applications (monitoring issues and information requests, solving operational problems) and for requirements and questions regarding possible new tools and solutions. - Participate in various phases of digital projects: bringing forward and refining business requirements, the tool selection processes, testing and validation, business guidance on implementation, end-user training ... - Essential link between the business and IT, managing to translate business requirements and functional needs into more technical specifications and user stories.
Digital Lead Generation
Securitas - (2013-2016)
- Manage lead generation campaigns from all online sources for Belgium. Responsible for reporting and managing the lead generation database. - Development of an online strategy in line with the overall Sales and Marketing strategy. I translated this strategy into concrete actions. - Create a consistent online brand experience for visitors and customers. - Develop lead generation campaigns; initiate, drive and implement online activities that will generate traffic. - Acted as single point of contact and main driving force for all online marketing activities in Belgium. - End-to-end monitoring of all different online activities and campaigns. Return on investment analysis of all initiatives. - I worked closely with the local and international marketing team and national agencies. I reported to the Marketing Manager BeNe. - Product Owner of a LEAD GENERATION API: technical implementation of all online generated leads.
Head of Performance
Havas - (2013-2014)
- Lead, manage, develop, assist and execute all Digital Performance media (Paid & Organic Search, Affiliation programs, Youtube campaigns for our clients - day2day - Set up an internal team of 4 - Clients: BNP Paribas Fortis, Hello bank, AXA, Peugeot, Citroën, Hyundai, KIA, Verisure, Touring Assistance, Touring Assurance, Atout France, Reckitt Benckiser, Coty, Mobistar, Orangina Schweppes, PUIG, TV Vlaanderen, Vanden Borre, etc.
Digital Manager Performance
Zenith - (2012-2013)
- Lead, manage, develop, assist and execute all Digital Performance media (Paid & Organic Search, Realtime bidding (RTB), Facebook, Youtube, Linkedin, ... ) for our clients - day2day - Analyze and optimize all campaigns - Inject ROI into classic digital display media - Establish and manage partnerships with digital media - Conduct client surveys and report results
Search Engine Manager
Zenith - (2011-2012)
- Lead, develop and execute search and performance strategy for our clients - Lead and manage daily operations - Establish and manage partnerships with digital media - Conduct client surveys and report results - Practical/Hands-on - Adwords + Facebook + Real time bidding (RTB) + cross digital media optimization campaigns - Advanced Analytics training, knowledge of GA, Webtrends, Omniture, Coremetrics, Awstats, etc. - Doubleclick suite lead contact (DFA/Ad Server + DS3/Search + Bid Manager/Adexchanges) - MARIN Software optimization - GA Attribution modeling - Audits & Quick Scans
More projects