Annabel is a driven and analytical growth & performance marketer with 5 years of experience in online marketing and marketing automation. She combines a strong data-driven mindset with a hands-on approach in SEO, SEA, advertising and front-end development. Annabel has experience in e-commerce for Brandsfit and B&C (The Cotton Group), they also push sustainability tremendously hard. Her major focus is on growth marketing, marketing automation, online advertising and website management. She previously gained valuable experience at Little Miss Robot, Santens and Toerisme Oost-Vlaanderen. Thanks to her background in Digital Design & Development, she masters not only Google Analytics, Tag Manager and UX/UI, but also the full Adobe package. Her strength lies in optimizing marketing flows and automating processes, allowing companies to make their campaigns more efficient and effective.