Our client offers a fully digital broadcasting platform for students, flexi-jobbers and side earners. Since their debut on the App Store in 2017, the app has already been downloaded a million times. They continue to grow both nationally and internationally. They are now also active in the Netherlands and France. This means it is time to further expand their top-notch team.
For now, we estimate that this will be a 2-3 month project but may be extendable. They are already working with a lot of freelancers at the moment.
| Your team:
You will join the international marketing team. 8 enthusiastic colleagues who assist you with tons of expertise, including a web developer, marketing automation specialists, video marketer, performance marketer, graphic designer, communication marketer. You will report to the international brand and digital manager.
| Your duties:
- Communication: you are a strong communicator, you build the bridges between business, product (app), IT and the app users (both businesses and side earners).
- Customer Survey: Assemble appropriate focus groups with a view to obtaining insights that further support product development.
- Analysis: Define the necessary analysis, its implementation and interpretation.
- You will develop and implement the international product marketing strategy.
- You make sure that every new side-earner and every company that downloads their application immediately gets to grips with the platform through the communications you have worked out (mail, website, tutorials, etc.).
- You determine, based on developments within the product team, which new product features and updates should be communicated to users.
- For each product update, you work out a communication plan, mapping out what type of content is needed depending on the target audience, such as emails, visuals, videos, webinars, ... and through which channels these are most effective.
- You continuously monitor and analyze the effectiveness of your elaborate product communications to determine what works and what does not.
- You will develop and manage a content calendar in which we highlight 1 per month a particular feature (blogs, videos, webinars, etc.).
- You will think about how we can collect user feedback using qualitative and quantitative questioning, such as surveys and focus groups, and turn this into a structured plan.
| Details:
- You already have experience in marketing.
- You are very strong communicatively.
- Multitasking is your middle name.
- You are immediately available for 2-3 days/week
- Hybrid working is possible.
Skills
- Product Management
- Communications
- Administrative
- Marketing
- Email Marketing
- Customer Service
Why choose this assignment
- Young and dynamic team
- Platform for students and flexijobbers
- Temporary assignment
Freelance Friendly
This company is totally freelance friendly!
Additional info
Region: | St. Denijs-Westrem |
Availability: | 3 Day(s) per week |
Duration: | 12 weeks |