Why choosing a niche as a freelancer is important

reading time: 5min | #freelancers | 18 July 2023 | Jean-François Dinant

How do I choose my niche? And as a freelancer, don't I limit myself too much by focusing on one area of expertise? We at GIGHOUSE regularly hear these questions. The fear of missing out on potential clients causes a lot of freelancers to remain indecisive when it comes to the niche they want to work in. But let's face it, by not choosing a niche, you're actually missing out on a lot of great clients. And here's another interesting thing: if you do choose a niche, it opens the door to higher rates.

As a freelancer, it is crucial to stand out from the crowd. Rest assured, most freelancers make the same mistake when they start out, afraid they won't have enough clients. But by targeting everyone, you're wasting valuable time. By focusing on a specific niche, you can refine your personal branding and create a unique place for yourself in the marketplace.

Your niche enhances your status as an expert

By specializing in a specific niche or industry, you can position yourself as an expert. Clients want to work with you because of your knowledge and experience. Choosing a niche helps you clarify your marketing and communication strategies. You address a target audience, not the whole room. So you attract the right audience, the right clients, the people for whom you really offer a solution.

Bye bye competition (or almost anyway)

But what does it ultimately mean to choose a niche? Identify your passions and interests, the industries that appeal to you. The narrower your focus, the better your niche will suit you. The icing on the cake is that in a specific niche, competition is often low. Another argument that will help you stand out from the crowd and create a comfortable niche for yourself. Before choosing this niche, it is essential to study the market demand. Are you really the answer to a challenge in the market? Are there enough potential customers who need your services? Make a competitive analysis in which you identify the main players within your niche. Yes, of course, if you're a copywriter or graphic designer, for example, you're not alone in your niche. But that's okay, not everyone has your skills and vice versa.

Improve your best skills

Another beginner's mistake: burying your head in the sand and not thinking about a training plan. As a freelancer, it's important to constantly improve your skills and stay up-to-date in your field. Read professional books, follow blogs, watch online training, enroll in a course... You'll quickly recoup your investment. Promise. Theoretical knowledge is one thing, practical experience is another. It is essential to hone your skills as a freelancer. Work on real projects and repeat as often as necessary.

Building and updating your portfolio

If you claim to be a specialist in your niche, you will have to prove it. From day one, present your (best) projects in a portfolio and make sure it is easy to share with potential clients.The players in your niche will also be looking for references. Are you really who you say you are? To find out, ask your satisfied clients to share their comments and references with you. On LinkedIn, on your website, on your GIGHOUSE profile, on Google ... aim for five stars to increase your credibility.

Shout it out loud and everywhere you can

Let's go back to our copywriter and graphic designer. If your punchline is "Copywriter for companies," it's time to revise your text. 'Companies' is not a niche. Be honest and state your value-add: 'Copywriter for HR companies who love words that recruit and talents that thrive.' And say it loud and clear on your website, your LinkedIn profile ... Attract the right prospects and don't waste any more time. Use search engine optimization (SEO) to position yourself in your niche and increase your online visibility. And don't forget your professional network. Find events related to your niche or even online communities where you can meet like-minded people.

Higher rates and meaningful projects

Specializing allows you to charge higher rates for your services. Clients are willing to pay more for the expertise and value you can provide in your niche. Not to mention the quality of the projects you are offered. Remember, you are becoming an authority in your field. This fosters long-term relationships with your clients. In fact, they become your best ambassadors.


Frequently asked questions related to expertise of freelancers

    • How do I determine my niche?

To determine your niche, identify your passions and interests and study market demand and competition. Choose a niche you are passionate about and in which you can offer unique value.

    • Should I limit myself to one niche?

While it is generally a good idea to focus on one niche, consider exploring related niches. Make sure they are complementary and enhance your expertise.

    • How can I improve my skills?

Keep learning and developing. Keep your best knowledge up-to-date and develop new skills.

    • How can I use my niche sustainably?

Become an expert in your field by sharing valuable content, participating in relevant discussions and sharing your knowledge with others. Build long-term relationships with your clients and showcase your expertise.

    • How do I find assignments in my niche?

Network with other professionals, offer your services to companies in your niche, take care of your online presence, collaborate with other freelancers or agency. Want to take the plunge? Register on the GIGHOUSE platform.

Matching on the GIGHOUSE platform.

At GIGHOUSE, we make it easy for you to enter your skills so that we can match your profile even better with our clients' assignments. You do this very simply by using the application to download and enter your skills there. Therefore, the number of skills you can enter in gighouse are rather limited. Max 25 skills, so we can really match you with assignments that fit your profile. And remember: less is more!

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