Is unknown still unloved?

reading time: 5min | #businesses #utors #working with freelancers | February 14, 2019 | Daan De Bock

Some time ago, GIGHOUSE started diving into the freelance market. At the beginning of 2018, we conducted a large-scale market study that yielded a clear picture of the freelance market. Our Business Development managers are primarily engaged in ensuring that as many freelancers as possible are set to work at Flemish SMEs. However, we are forced to conclude that the labor market has some difficulty with the concept of 'freelancer'. Entrepreneurs either don't understand the benefits of hiring self-employed persons for their organization, or they don't understand the 'system' under which freelancers operate. We find this to be quite regrettable because it is precisely these freelancers who are going to ensure that business enterprises in Europe will be able to secure their further development in the decade ahead of us.

The best possible solution for the war for talent

All you SMEs out there: it's time for a wake-up call! The freelancers are coming, and they can't be ignored! This may sound a bit disruptive and even threatening, but we wish to emphasize that nothing could be further from the truth. Hiring freelancers is more than just a wonderful opportunity to take advantage of; freelancers are also the ideal weapon for winning the War for Talent.

We can say this because the scarcity in the labor market will not be alleviated by 2019. According to the VDAB (the Flemish Employment Service), the number of unemployed job seekers for every job opening has never been this big. The scarcity of the labor market has resulted in fierce competition when it comes to hiring talented individuals. Believe us, the quest for experts to put on your payroll is becoming not only more difficult but also more expensive. And it is exactly in regard to this that freelancers can offer solace.

We have noticed that an absolute minority of SMEs are engaged in finding a structural solution for their war for talent, and that is remarkable. Those who hire freelancers from time to time mainly do this on an ad hoc basis, to replace someone temporarily or in cases where their budget is so tight that this precludes them from putting someone permanently on the payroll.

We assume that employers have a rather limited understanding of freelancers. Being a freelancer is more than just being a freelance journalist or a freelance designer. More and more often, highly qualified people, such as IT or HR experts, are the ones taking the step to self-employment. These consultants have years of experience behind them and know both the market and their expertise like no other.


Why are so many SMEs finding it difficult to take the plunge and hire a freelancer? We recently wrote a blog post about it: there are quite a few persistent"myths" or misconceptions with regard to freelancers.

  • They are too expensive
  • They steal company secrets
  • They will never become a 'real' member of my team

It's true that a freelancer can steal your company secrets. But doesn't this apply to permanent employees just as easily? Most freelance contracts include a confidentiality clause, which puts you, as a client, in a stronger position contractually. Also, the cost price of a freelancer is usually no higher than what you would pay for a permanent employee. Freelancers apply a previously determined hourly or daily fee, and you can count on them to keep track of the time they spent working. What you pay is what you get. Or was that the other way around? In conclusion, we have noticed that a freelancer's acceptance into a team varies greatly depending on the availability of a detailed onboarding policy.

Read more about the misconceptions people have about freelancers ->


Freelancers: you can't ignore them anymore. They are here to stay and are only growing in numbers. And politicians are aware of this.

There is a great deal of debate in the political arena about the status attributed to freelancers. The status and social protection of all workers is high on the European Union's political agenda, including that of the self-employed. Eurofound has been analyzing the details of new working practices in the EU Member States ever since 2013 in order to bridge existing gaps in our knowledge. This analysis also examines the impact on working conditions and the labor market. Eurofound has made several recommendations to policy-makers in a report. According to Eurofound, entrepreneurship should be encouraged in the interest of a dynamic economy, the innovative capacity of the market and the creation of new jobs.

Also, the threshold for starting your own business must be eliminated, and existing enterprises must be given support in order to grow. There should also be a social safety net to reduce the risks associated with entrepreneurship. In concrete terms, access to benefits in the event of unemployment, occupational accidents and illness is described as a major step forward.

The Flemish employers' organization Voka argues in favor of a completely new status for freelancers. Voka advocates a thorough discussion on the future of the labor market. The employers' organization refers to examples in the Netherlands, where the government aims to implement a status for self-employed workers, and the United Kingdom (which employs the status of 'worker').




Let us end on a positive note: fortunately, there are already many SMEs that do trust freelancers and that are already engaging these experts in a highly structured manner. Four out of ten Flemish entrepreneurs see a clear trend towards independence in their company. This was shown by a survey conducted among 400 entrepreneurs by the Flemish employers' organization Voka.

However, according to Voka, these new flexible forms of employment lack a clear framework. 'In our country, there are no satisfactory regulations governing flexible and atypical labor,' says Hans Maertens, CEO of Voka. 'The dividing line between an employee and a self-employed person is becoming thinner and new practices on the labor market, such as platform labor and flexi-jobs, are on the rise. The labor market has to adapt to this.'

So, there is plenty of work to do. Thanks to the fall of the government, the negotiations for adopting a new status have been put on the back burner, and we propose to join forces to arrive at a sustainable solution that ensures a bright future for all parties (employers as well as freelancers).

Hiring a freelancer?

Are you looking for a flexible solution for your business? GIGHOUSE subjects its freelancers to a thorough screening process and quickly matches the right freelancer to the right job, in which we take into account important aspects such as competencies and a cultural fit. Interested in a smooth collaboration with freelancers? GIGHOUSE will get you started, quickly and easily.

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