What does a freelance copywriter do?

reading time: 3min | #freelancers #skill | April 28, 2021 | Amy Messely

Freelance copywriters. Who are they, what do they do and what does it cost? Written content is an important part of both a strong offline and online strategy. Not every company has the right writing talent in-house, and that's just where freelance copywriters can help. With their innate writing talent, they smoothly help write the future of your business.


The ideal copywriter

Copywriters working as freelancers enjoy their freedom. They can work wherever they want: in a trendy coffee shop, in the garden or simply at home. Moreover, they do not have to purchase expensive materials or raw materials. Their job is to inform, entertain and often encourage readers to act.

A freelance writer has the necessary knowledge of spelling and grammar and combines it with writing talent and a touch of creativity. Knowledge of your company's sector is not a requirement but can always be useful. By asking the right questions, a good copywriter knows how to gather a lot of information in a short period of time. Constantly discovering new companies and target groups also keeps the job unpredictable and challenging.



The duties of a freelance copywriter are varied. For example, clients may ask to adapt existing texts or start "from scratch. Common jobs include writing flyers, blogs, brochures, articles, stories, annual reports and updates for social media. In short, anything you can think of that needs to be written for your business. Copywriters provide your company's tone of voice, both on and offline.

When writing online content these days, it is very important to pay attention to SEO so that visitors find their way to your company's page faster. After all, it is in your best interest to have your page rank as high as possible among the search results in Google. This can be accomplished through paid advertising, also known as SEA. When typing in a search query, users first see these pages. However, it is more sustainable to draft the copy on your web pages with a focus on organic search results. You pay a freelance copywriter who is familiar with SEO and therefore knows which terms are most searched for. These terms are incorporated into the text on your web page. As a result, people find their way to your page faster and your company's brand awareness increases because your name appears higher in the search results. So how can you verify that such efforts are paying off? The results can be analyzed through the program Google Analytics. This way you have real evidence that your investment has paid off.


Rate freelance copywriter

The calculation of a freelance copywriter's rate sometimes differs from the general calculation of freelance rates. For example, a freelance copywriter's hourly rate is often calculated based on text size. However, the length of the text is not always a good representation of how much time is needed to complete the assignment. Much of the time goes into researching the topic. As a client, you can respond to this by immediately providing a detailed description of the assignment and the necessary information.


Added value freelance copywriter

Why is it interesting to engage with a freelance copywriter? Well, as a business, it is important to keep offering new content to keep your audience interested. According to 'The Content Marketing Institute' content marketing is more effective than paid search and 62% cheaper than traditional marketing tools such as an ad spot. An expert in the field increases the quality of written content. Freelance copywriters are constantly writing and offer your business the expertise it needs.


When do you need a freelance copywriter?

Freelancers are the perfect employees for startups. You can bring in extra help where needed and save valuable time by no longer having to write the texts yourself. A freelance copywriter can also be a temporary addition because of understaffing of the team or a fluctuating demand for content. This can be either the breakdown of a team member or a temporary need for well-written copy. For example, the release of a new product line or the addition of a new service can involve a lot of extra work. Just think about adapting the website, creating new brochures or providing content on your company's social media.

Long-term collaboration with a freelance writer results in the tone of voice of the company becoming completely the freelancer's own. This is reflected in the content and a smoother collaboration.


Looking for freelance copywriter for your business?

GIGHOUSE screens freelancers thoroughly and quickly matches the right freelancer to your assignment. Hereby we take into account the right skills and a cultural fit with your company. Interested in a smooth cooperation?

Get in touch and we'll help you out!




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